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Specifically, the app violated section 4.2.1, which says "Apps should use APIs and frameworks for their intended purposes and should indicate that integration in their app description," and to get even more specific, Future Mind was told the update was rejected because "Your app uses a VPN profile or root certificate to block ads or other content in a third-party app, which is not allowed on the App Store." According to Apple, Future Mind's AdBlock app violates section 4.2 of the App Store Review Guidelines, which dictates that apps must be useful, unique, and "app-like." Upon appeal to the App Review Board, Koperski was told Apple is no longer allowing VPN/root certificate-based ad blockers on the App Store and will not be accepting updates of existing ad blockers that use those techniques going forward. When submitting an update for AdBlock for iOS, a VPN-based ad blocking app, it was rejected.
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Koperski is the CTO of Future Mind, a software company that produces AdBlock, Weblock, and Admosphere, three ad blocking apps. Update: Apple’s comment on the situation above.It appears Apple may be cracking down on some VPN-based ad blockers that are designed to block ads in third-party apps, based on a recent interaction iOS developer Tomasz Koperski had with Apple's App Store review team. We’ve reached out to Apple for an explanation of this policy change and will update if we learn more. The change in policy comes as Apple continues to work to clean up the quality of apps on the App Store. Whether or not these apps will remain on the App Store, however, remains to be seen. What’s somewhat notable here is that Apple hasn’t removed offending applications from the App Store, but rather says that future updates are not allowed. This is a more basic implementation of adblocking that only blocks ads in Safari, as opposed to VPN-based clients that block ads across all applications. With this policy shift apparently now in place, the only type of adblock apps that are now officially allowed on the App Store are ones that use the Safari Content Blocker. When pressed for more details regarding the policy shift, Apple reportedly explained that it has “officially changed its policy regarding VPN/root certificate based ad blockers” and is not accepting updates to any existing apps that use this method. For example, the HomeKit framework should provide home automation services and HealthKit should be used for health and fitness purposes and integrate with the Health app.Īdblock and Weblock are both popular iOS applications, with the former having amassed over 1 million downloads and the latter over 750,000. It’s likely that Apple doesn’t see adblocking as the “intended purpose” of VPN certificates:Īpps should use APIs and frameworks for their intended purposes and indicate that integration in their app description.
It seems that the policy change is specifically based on section 4.2.1, which says that APIs and frameworks should be used for their intended purposes. If your App doesn’t provide some sort of lasting entertainment value, or is just plain creepy, it may not be accepted.
If your app is not particularly useful, unique, or “app-like,” it doesn’t belong on the App Store. Your app should include features, content, and UI that elevate it beyond a repackaged website. This requirement says that apps should be useful, unique, and provide some sort of value:
The developer behind popular apps like Adblock and Weblock explains that Apple has stopped accepting updates to the applications on the grounds that they violate point 4.2 of the App Store Developer Guidelines.
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The company, according to the developer of several major adblock apps that reached out to 9to5Mac after its app updates were rejected, has reversed its policy on VPN-based adblock applications, which install certificates on the device itself to block advertisements both in Safari and in other third-party applications. We have never allowed apps on the App Store that are designed to interfere with the performance or capabilities of other apps.” It also said it would remove other apps that offer features that block advertising in third-party apps if they “may have snuck on to the App Store.” Apple added, “We have always supported advertising as one of the many ways that developers can make money with apps.”Īpple has seemingly recently shifted its policy regarding adblock apps on the App Store. Update: When reached for clarification, Apple said “This is not a new guideline.
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